This week debuted the website for Anter Corporation (anter.com). With the help of some graphic designers, this site was put together as a great representation for the company. Anter Corporation was recently acquired by TA Instruments and they needed a new website to represent the change.
Anter manufactures instruments to measure flash diffusivity, thermal conductivity, and dilatometry. The best showcase of their instruments can be found on their flash diffusivity instruments page, which features a JQuery menu that transitions different modules, their configurations, and additional requirements if necessary. I developed this as a nice way to display a lot of information on one page but still give the user options for configuring their own instruments. It features some fadeIn()/fadeOut() JQuery transitions.
The site is hosted on a 1&1 dedicated server with about 8GB of ram and can handle up to 10k people a month.
This happens all the time. You have a header, navigation, or footer that you intend on including into several other PHP files, and for some reason, it keeps adding blank space. The CSS can’t explain it, but for some reason there’s a gap or extra white space included in your page.
This is typically caused by how the file is encoded. If one file is encoded in UTF-8 and another is ANSII, it takes a second for the processor to recognize this, and thus the space.
Go back and double check to see which files are encoded which way. Notepad++ has a great, simple way of encoding PHP files.
If you’ve seen this, you are probably seeing it on multiple videos. Some work, some don’t, and there really isn’t much rhyme or reason to it.
From what I’ve read, Youtube has reduced their bandwidth to prevent spammers, so when Facebook attempts to retrieve the meta information from the video you are attempting to share, Youtube will occasionally treat this like spam and put a CAPTCHA in place as a security measure. Whew.
Fixing Youtube Video Shares on Facebook to Include Thumbnail, No CAPTCHA
There’s a pretty healthy thread on the Youtube Help Forums here. That is where I discovered the quick fix, thanks to a user named “Slyxiot.” He’s a level 1 user, so I’m guessing he just registered simply to post. Whoever you are, it’s greatly appreciated.
Here’s how we do it:
Go to the Facebook Debugger Page on Facebook Developers
Enter the URL, let it debug (you’ll probably see some errors) and it will output a few different URLs.
Take the RAW Final URL from Facebook
Under the heading “Raw Open Graph Document Information”, you want to copy the “Final URL.” It’s actually identical to the URL you entered (most cases), but it’s been processed through Facebook and meta tag errors and so forth have been identified.
Share the Youtube Video on Facebook
Go back over to your Facebook page, drop in the new “Raw URL”, and voila! Facebook should now be able to take the meta information and thumbnail provided by Youtube and share it properly.
I recently obtained a position at TA Instruments as their Digital Marketing Specialist. If you aren’t familiar with TA Instruments (which I was not), they develop and manufacture thermal analyzers, microcalorimetry, and rheology equipment. Their client list includes some of the largest organizations in the nation including ivy-league universities, the military, and NASA. Big things.
Now, it’s not common for developers to discuss their projects in such detail, but I think that’s where some fall short. I’ll be the first to tell you that being in the industry for a mere 2 years makes me quite a novice, but I’m open and confident enough to discuss my trials and tribulations with you.
To be honest, when I took the position, I wasn’t sure what I was getting into. I had absolutely no idea that the company caters to almost every country in the world, and that the demand for equipment that I’ve never heard of was so highly in demand. They are huge. Much bigger than I had anticipated.
You could imagine my disappointment when I discovered their website. Although some of the programming is quite impressive, visually, it was a nightmare. The website, seen here, has hopefully changed under my power, and you can no longer see the travesty that was their webpage. You can refer to the image above to see what it used to look like (hopefully.)
The site was developed through ASP.net 2.0 and hosted on a SQL Server 2000. First off, I hate, HATE, HATE, HATE, ASP. Microsoft, and I do love them, constantly decides to develop their own languages, software, or applications when someone else makes something open-source and efficient. ASP is Microsoft’s answer for a database query language, and it’s terribly gaudy. It’s often very hard to comprehend and manipulate. I’m not a fan.
This site in particular, however, was designed through ASP.net to be a custom CMS for regular folks at the company to update and maintain. The CMS itself is actually quite impressive. It creates dynamic SWF files and other flash animations all through ASP, which I must admit is pretty snazzy.
Other than that, though, I hate it.
But I digress. The real reason I’m discussing TA Instruments is because of their daily traffic. Holy bejesus. I had no idea how large and wide the traffic sources could be. Just to give you an idea, the site receives about 30,000 visits a month, producing almost 20,000 organic search results from Google alone.
The site received visits from 136 countries. Now, I know what you’re thinking: Big whoop, my site gets visits from everywhere in the world. To which I say, “Yea, but they don’t stay on the site for 10 minutes and follow through with conversions do they?” I also want to point out those numbers are based solely off of their U.S. domain, and that the international domains produce some stellar results as well (12 total.)
The point is, this poorly developed site without meta descriptions, sitemap submissions, keyword-rich URLs, and terrible navigation, already produces a healthy amount of traffic.
They also run a large Google AdWords campaign which I’m excited to be overseeing. I could sit here and preach all day about successful SEO and marketing, but to actually implement these practices and watch them come to fruition is a pleasure in and of itself.
My plans in the future include overhauling the entire website. I’d like to drastically change the appearance, along with making crucial SEO modifications to help boost that figure I claimed earlier. Either way, it bodes well for not only myself, but this entire company.